The Swedish Trade Association for Online Gambling (BOS) has posted a new report that showcases channelisation statistics across the country.
As per the report， conducted by Skop on behalf of BOS， Sweden’s online market has an overall channelisation rate of 77%.
Skop interviewed 9，850 people， of which it found that circa 3，000 of them partook in online gambling at least once per quarter.
Breaking down the 77% channelisation figure of the people that took part in the survey， 2，439 (representing the 77%) knew the website had a Swedish gambling licence and bet SEK 467，287 ($43，754).
Meanwhile，Table games 163 (very honest) individuals knew the operator they used didn’t have a licence in Sweden – representing 11% of the people spoken to – placing SEK 64，223 in total bets.
The sports betting market had the highest online rate in the country， sitting at 84%. Meanwhile， online casino rates fell below that at 72%.
Finally， making up the last 12% was people that didn’t know if the website they used had a licence when betting with it. In total， 302 people admitted to betting SEK 73，611 during that period.
The questions asked of the participants included: ‘When you last gambled online， was it through a website that you knew had a Swedish gambling license?’ and ‘If you think of the last time you gambled online， how much did you bet?’
The Swedish Government’s goal is to hit a rate of 90% – similar to that of neighbours Denmark – meaning that the reported 77% rate is too low.